Our Story

Jasmine Phraewphanarai
Jasmine | Founder of Jazora
From quiet inspiration to bold intention, Jasmine’s journey to founding Jazora began in the heart of Canada, far from her roots in India. It was there that she imagined a brand that would reimagine silver jewelry—not as an accessory, but as a subtle expression of self.
Guided by a deep appreciation for minimalism and craftsmanship, Jasmine curates each piece in Jazora’s collection with care, intention, and an eye for enduring beauty. Every design tells a story of balance—between tradition and modernity, elegance and ease, strength and softness.
As the creative force behind Jazora, Jasmine brings more than style to the table—she brings a philosophy: that jewelry should be lived in, loved deeply, and worn with quiet confidence.